An identity for a new clothing brand which is 100% made in the U.S. The logo comes from the idea that no matter what you do in life, be the best that you can be. Like a Ninja. We had the client hand write the brand name and it turned out to be a huge part of the overall branding. Along with the logo, we created a color palette inspired by Japanese nature and typography that is easy to use in print and web campaigns. We’ve also designed some promotional pieces which include hologram stickers, multi-use wrapping paper, product packaging for shipping purposes and some personalized print collateral each customer receives when they make a purchase at LeNinja.com.