Student Seasonal Mailers are marketing pieces used by the ADA to highlight benefits, resources, opportunities that are available to students with ADA membership. This years design series concept is to show 5 different resources in each mailer which the students will be able to use while in school. Getting the most out of the mailers was the primary goal and this will give them some shelf life!
The full page ads were created to be launched internationally within dental magazines to promote new members to join the ADA. The ads were also used as large light boxes at trade shows throughout the year.